From Concepts to Words: Mastering the Art of Design Storytelling

Step into the world of design writing, where words shape stories as vividly as sketches shape structures. Cindrebay Dubai invites you to “Principles of Design Writing: A Workshop for Designers and Design Journalists,” led by the perceptive Afra Safa. This three-day, online workshop offers six hours of immersive, hands-on training, specifically crafted for architects, designers, and journalists who wish to communicate design ideas with clarity, structure, and creative impact.

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Dates
2024 Nov 22, 23 & 24

Time
7 PM to 9 PM Dubai Time

Seats
20

Mode
Online over Zoom

What You Will Learn

No curriculum modules added yet.

About the Instructor

Afra Safa

Afra Safa, an experienced art, architecture, and design writer, explores the humanistic aspects of design with over 30 published articles. With roles on editorial boards like Duchamp’s Socks and curatorial experiences at renowned venues like the Tehran Museum of Contemporary Art, Afra brings a wealth of knowledge to this workshop. Her teaching is grounded in real-world insights, with a touch of warmth and wit.

Workshop Highlights

01

A Journey Through the Craft

Learn to weave compelling design narratives, from structuring articles and crafting press kits to pitching projects that resonate. Afra will guide participants in identifying their audience, creating editorial pieces, and presenting projects with precision.

02

Practical Application

With a focus on real-world techniques, this workshop transforms theoretical principles into practical skills. Participants will see design writing from fresh perspectives, enhancing both project presentations and editorial pieces.

03

Real-World Practice

The workshop concludes with a hands-on exercise, where participants write about a real design project. Personalised feedback from Afra Safa ensures a constructive learning experience.

Who should attend?

Ideal for designers and journalists who wish to transform their storytelling skills, this workshop provides a solid foundation for clear, confident, and captivating design narratives.

By the end, you’ll not only write better—you’ll communicate design with flair.