Objective

This masterclass aims to give participants a profound understanding of integrating interior design principles with graphic elements and AI, focusing on creating spaces that are not only functional but also visually compelling. Participants will learn to utilize AI as a creative tool, blending it with innovative graphic applications to elevate interior spaces.

Overview

Join us for “Design Inside Out: Interior Design with AI & Graphic Twist,” an exclusive online masterclass presented by the renowned Simone Micheli Architectural Hero, ICON CASA, and architect Ahmad Sabra. This dynamic two-day session explores the fusion of interior design principles with graphic elements and foundational AI tools, empowering participants to create cohesive, personalized, and visually impactful spaces.

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Dates
25 & 26 Nov 2024

Time
3:00 PM - 6:00 PM (Italian Time)

Duration
6 Hours

Intake
30 Students (Limited Seats)

Who should attend?
Ideal for designers, architects, and creatives looking to enhance their skills and explore innovative design methods.

Mode
Online - Live classes with ZOOM

What You Will Learn

  • Discover how to merge graphics—like wall art, typography, and patterns—with spatial design to craft truly unique environments.

  • Understand how artificial intelligence can assist in both design concept development and execution.

  • Learn directly from ICON CASA’s Dubai team and architect Ahmad Sabra as they share their journeys, projects, and distinctive approaches to interior design.

  • This masterclass includes live demonstrations, case studies, and interactive Q&A sessions with each expert. Participants will also work in small groups, allowing for deeper exploration of concepts and collaborative learning experiences.

  • Participants will receive a Cindrebay Design School Dubai Certificate upon completion.

About the Instructor

Simone Micheli

At the helm of Simone Micheli Architectural Hero, Simone Micheli is globally recognised for his futuristic approach to architecture and interior design. With a career spanning over 30 years and projects across Europe, the Middle East, and Asia, Simone has shaped some of the most iconic spaces in the hospitality and lifestyle sectors. But what truly sets this initiative apart is the multidisciplinary team behind him—a collective of architects, designers, technologists, graphic visionaries, and storytellers. Each member brings deep expertise across visual communication, 3D modeling, AI integration, branding, and spatial storytelling. Together, the team has pioneered AI-based design workflows that enhance creativity, compress timelines, and transform ideas into compelling visual stories. From concept to communication, they operate as one fluid unit—proving that the future of design belongs not just to the bold, but to the versatile, tech-savvy, and relentlessly curious.

About the Instructor

Roberta Colla

Roberta Colla, CEO of the society Simone Micheli Architectural Hero, coordinates the Department of Graphic Design and Visual Communication. Skilled designer and very attentive to new trends, Roberta is responsible for visual and graphic design, communication, and teaching. She attends worldwide fairs and meetings and holds international events, lectures, conferences, and workshops in prominent cultural institutes and universities including POLI Design, NAD New Design Academy, University of Florence, Bicocca University, SPD Polytechnic School of Design, Italian Design Institute (IDI), IULM of Milan, Cappiello Academy, Hospitality Academy, Academy of Luxury, Polis University of Tirana, and many others.

In 1990, she founded the visual and graphic design studio De Stijl. In 2003, together with Architect Simone Micheli, she founded the design company Simone Micheli Architectural Hero with offices in Florence, Milan, Puntaldia, Dubai, Rabat, and Busan.

The society’s activity is articulated into multiple directions: from master plans and architecture to interior design and from product design to visual design, passing through graphic design, communication, event organization, teaching, and training.

Learning Outcomes

  • Have a foundational understanding of AI applications in interior design.
  • Be skilled in integrating graphic elements with spatial design for personalized interiors.
  • Gain insights into real-world design processes from top industry professionals.
  • Develop a unique approach to creating visually dynamic, innovative spaces.

Unique Value

Guided by global design leaders, this masterclass offers a rare opportunity to learn directly from industry pioneers shaping the future of interior design.

By blending foundational principles with cutting-edge AI tools and creative insights, this workshop provides participants with a distinctive skill set to lead in today’s evolving design landscape.

Instructors and Guest Presenters

Day 1: Foundation & Exploration

  • Architect Simone Micheli & Roberta Colla – Simone Micheli Architectural Hero
  • ICON CASA team – Leading real estate developers from Dubai
  • Architect Ahmad Sabra – Founder of Le Sabrarchitecture

Day 2: Application & Personalization

  • Nidhi Billoray & Navneet Kumar – Simone Micheli Architectural Hero
  • Giulia Manghi & Giorgia Pallotti – Simone Micheli Architectural Hero