An Upskilling Program for Practicing Designers

A Masterclass by Simone Micheli Architectural Hero

If you’re an architect or interior designer already working in the field, you’ve likely noticed how rapidly the landscape is evolving.

Clients now expect smarter visuals, faster concept turnarounds, and immersive presentations. This course is designed to help you meet that demand—while preserving your unique design voice..

In just 40 focused hours, we’ll show you how to seamlessly integrate AI into your existing workflow. You’ll learn to speed up ideation, enhance your 3D visualizations, and build stronger, more engaging client presentations using tools like Midjourney, Runway, and Sora with practical depth.

This program fuses storytelling, design thinking, and smart tools to reimagine the design process across architecture, interior, product, graphic, and communication design.

Think of it as a practical evolution to your current skills—taught by a team that lives and breathes future-facing design. You won’t just explore what’s new—you’ll know exactly how to use it where it matters.

Enroll Now

Duration
40 Hours

Mode
Online / In-Person

Level
Intermediate to Advanced

Who Should Attend
Interior Designers, Architects, Design Students

Detailed Course Modules

  • Intro to Simone Micheli’s studio & design philosophy
  • Vision Documentary + Design Foundations
  • Visual Communication with Roberta Colla
  • Final Project Theme Brief

  • HORECA design insights with a hotelier-client
  • Brand insights by JAQUAR
  • Team formation + Project Brainstorming

  • Communicating with the press
  • Traditional vs AI-driven PR strategies

  • Adobe & Manual 3D Modeling Techniques
  • Practice session included

  • Overview of AI in Architecture & Interiors
  • Tools: Midjourney, Focus, Looka, Runway, HeyGen, Sora
  • Prompt Crafting, Setup, Workflow Demos

  • Visual Design Foundations.

  • Tools: Luma, Kaedim, Veras, LookX
  • 3D Modeling from Photos
  • Hands-on Concept Board Creation

  • Animation Basics from 3D models
  • VR Design Walkthroughs from SMAH archives

  • Storytelling using HeyGen Avatars
  • Video Creation via Sora & Runway
  • Adaptive Content Strategies

  • Feedback and critique from SMAH team

What You’ll Learn

  • Advanced AI prompting techniques
  • Tools like Midjourney, Focus AI, Veras, HeyGen, LookX, Luma, Sora & more
  • Real world case studies: AI vs Traditional workflows
  • High impact presentations using AI
  • AI generated 3D models, animations, and immersive visuals
  • Concept boards, moodboards, and story-driven design narratives

Final Output

A fully developed project board showcasing AI-integrated workflows—from concept to final visualisation—reviewed by the team at Simone Micheli Architectural Hero.

About Simone Micheli & His Visionary Team

Simone Micheli

At the helm of Simone Micheli Architectural Hero, Simone Micheli is globally recognised for his futuristic approach to architecture and interior design. With a career spanning over 30 years and projects across Europe, the Middle East, and Asia, Simone has shaped some of the most iconic spaces in the hospitality and lifestyle sectors. But what truly sets this initiative apart is the multidisciplinary team behind him—a collective of architects, designers, technologists, graphic visionaries, and storytellers. Each member brings deep expertise across visual communication, 3D modeling, AI integration, branding, and spatial storytelling. Together, the team has pioneered AI-based design workflows that enhance creativity, compress timelines, and transform ideas into compelling visual stories. From concept to communication, they operate as one fluid unit—proving that the future of design belongs not just to the bold, but to the versatile, tech-savvy, and relentlessly curious.